Target Audience Research
Q1. Are you male or female?
Conclusions: My results are biased because I have asked more females than males. I need to take this into account when making decisions about my magazine.
Q2. How old are you?
Conclusion: I asked more 11 to 16 year olds to answer my questionnaire. As I haven’t got as many under 10 or 31+ aged opinions I will be basing it more around the 11-16 year olds as I have more information from them. I will take some of the opinions from the 17-30 year olds aswell.
Q3. What is your favourite colour?
Conclusion: As more of the target audience said there favourite colour was pink I will make most of the magazine that colour. It was quite unfair as I asked more females than males and they have different types of views. I took one of the 2nd choice colours too so that it gave different colours for others.
Q4. How often do you buy a magazine?
Conclusion: Since more teenagers said that they buy their magazines every fortnight im going to have a new issue every fortnight because hardly anyone will be it each day and not many people bought it weekly.
Q5. Do you prefer bands or solo artists?
Conclusion: As more of the target audience said they like solo artists more than bands I am going to add more solo artists into the magazine and the main image will be a solo artist.
Q6. What do you think of with the word “POP”?
Conclusion: All of these words will be put into account and put in the magazine as they will show what genre of music the magazine is so that people know and buy the magazine. They are also kind of hints of what there is in magazines.
Q7. Do you go on the website?
Conclusion: Most people go onto the website so I will put a website on the magazine to show that the music magazine has a website that they can access.
Q8. What is your favourite genre of music?
Conclusion: Over half of the audience answered that they enjoy pop music more than the others. No one thought that classical was there favourite so that wont be included. It will be a pop music for definite now.
Q9. If other what?
Conclusion: No one had any other choices for their favourite genre of music.
Q10. Do you buy the magazine for the free gifts?
Conclusion: More of them said that they only buy the magazine sometimes because of the free gift inside whilst about a quarter shed they do and the other quarter said that they didn’t. I am going to put a free gift inside and make it something that really interests teenagers because they may only buy it sometimes depending on what it is.
Q11. What do you like as a free gift?
Conclusion: More people liked the clothes and accessories and make up of the free gifts more than the creative. Some people had some more opinions on the best gifts. All the free gifts will be taken into account. I will ask more people on audio and video clip them to see what they thought of either make up, clothes and accessories and the other 3 choices.
Q12. Other?
Conclusion: These were the 3 other choices. These will be asked by the public on there favourite.
Q13. Who is your favourite artist or band?
Conclusion: The most favourite celebrity of the target audience was Zac Efron. I will use him on my magazine as he is the most loved and people are more likely to buy it. The second favourite was Taylor Swift so she will also be mentioned.
Q14. Who would you prefer on the front of your magazine?
Conclusion: More people preferred the opposite sex on the front cover. I think that its important for a girl to have someone they can look up to that’s why I am going to put a female as the front cover image and the results didn’t have a big difference to them. I asked people why they chose their answers.
Q15. How much would you charge for a magazine?
Conclusion: £2.01 to £2.50 was the most someone would pay for a magazine. I think this is because most magazines are based around that price. I am going to charge around £2.10 for my magazine.
Q16. What do you like in magazines?
Conclusion: More people enjoy the celebrity gossip in music magazines. I will involve more of this in the magazine so that the readers see it and want to read it. I will add a free gift aswell because it was one of the second choices that people enjoy of the magazine.
Q17. What don’t you like in magazines?
Conclusion: People agreed that that they don’t know many bands or artists that are in the magazine. The other problem was that they don’t have all of the information that they want to know inside. To stort this I video recorded people asking them what they would like to know.
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